Advine ABADVINE AB
The full BOS rooibos ice tea range - Lemon, Peach, Lime & Ginger and Sparkling cans on a beach

The BOS Story

Born wild in the Cape.
Brewed for the world.

Organic rooibos. Brewed in Cape Town. Bottled with attitude.

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EU Certified OrganicRainforest AllianceCarbon Neutral FarmBorn in Cape Town · 2010

Born in Cape Town.
Brewed with soul.

Grant Rushmere, a Cape Town entrepreneur, had one question that wouldn't go away. That question took him to a farmer named Richard Bowsher in the Cederberg, and to 6,000 hectares of organic rooibos. In June 2010, BOS was born.

Go BOS means to have crazy good fun - and BOS is short for rooibos, South Africa's legendary red tea. The name says everything.

Order BOS Rooibos Iste online from Advine AB - Sweden's home for organic BOS Ice Tea.

"Can you be healthy and still have fun?"

- Grant Rushmere, founder
Friends gathered against the iconic pink Bo-Kaap wall in Cape Town with BOS rooibos ice teaThe BOS-branded yellow and red Citroën 2CV parked on a European canal street
Close-up of hands harvesting organic rooibos with a sickle in the Cederberg

Meet rooibos. The plant behind every can.

Rooibos is a wild South African shrub that's been brewed for generations. Sun-dried, hand-harvested and naturally vibrant - it's the heart of every can of BOS.

  • 01Used by the Khoisan as a wellness remedy for centuries
  • 02Naturally caffeine free - never had any to begin with
  • 03One can = one full cup of brewed rooibos
Two hands chinking BOS rooibos ice tea cans together with lush greenery behind

What rooibos does for you.

Six reasons rooibos has been a Cape staple for generations.

Caffeine free

Naturally - no crash, no jitters, any time of day.

Rich in antioxidants

Protects cells and supports long-term health.

Prebiotic

Feeds healthy gut bacteria; supports digestion.

Lowers cortisol

Shown to reduce the stress hormone.

Immune supporting

Enhances the body's natural defences.

Low in tannins

Won't interfere with iron absorption.

Also: anti-inflammatory · neuroprotective · supports heart health · naturally sweet with a touch of organic cane sugar.

Aerial view of the Klipopmekaar organic rooibos farm in the Cederberg Mountains

Klipopmekaar · Cederberg, South Africa

The only place on Earth rooibos grows.

Every can of BOS comes from one farm. The Bowsher family began farming rooibos at Klipopmekaar in 2007 and went organic the year after. Today the soil stores more carbon than the entire operation emits - making it the only certified carbon neutral rooibos farm in existence.

  • 6,000 hectares
  • Organic since 2008
  • Carbon neutral
  • Rainforest Alliance

We farm it like the planet's watching.

EU Certified Organic

Free from pesticides and herbicides - every plant, every season.

Carbon Neutral

The only certified carbon neutral rooibos farm on Earth, after a decade of regenerative practice.

Rainforest Alliance

Hand-harvested ethically, supporting biodiversity and the local farming community.

1 Tree Every 2,000 Cans

BOS plants and maintains a tree for every 2,000 cans sold, with Greenpop. 40,000+ trees planted.

BOS Lemon, Lime & Ginger and Peach rooibos cans laid on fresh green grassBOS rooibos ice tea cans packed in ice inside a bright yellow BOS bucket

How to BOS.

Anywhere. Any time. Crazy good fun, in a can.

Group of friends walking on the beach with BOS surfboards and a yellow BOS cooler bag
BOS rooibos cans floating on inflatable watermelon and pineapple pool floats
Skater carrying a BOS can walking towards a stadium, shot from behind
Friends running into the surf at sunset with a BOS surfboard and inflatable floats
Woman in sunglasses holding a BOS can against a bright pink wall
Hand holding a BOS Peach Ice Tea can in front of a colourful striped door
On the go and at work - the perfect caffeine-free pick-me-up
Casual get-togethers with friends
Family lunches, picnics, outdoor dining
After exercise - hydrating and naturally replenishing

★ As a mixer or non-alcoholic social drink

BOS pairs beautifully with gin, vodka or rum - or drink it straight as the perfect non-alcoholic social drink for any occasion.

A vintage yellow Renault van loaded with BOS-branded yellow surfboards and a happy dog

Crazy good fun, in a can.

Ready to go BOS?

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